Conjoint analysis and similar topics regarding consumer marketing / behavior tools are increasingly taught at the undergraduate level. My new textbook has an entire chapter devoted to consumer research, and includes instructions on how to estimate random utility functions using simple surveys and regression.
Teachers in this area may be interested in an Excel-based consumer model my colleague Jayson Lusk (also a coauthor of the aforementioned textbook) based off real conjoint analysis data. It lets the user input different scenarios of ground beef products in a grocery store and to view how consumers would behave.
It is great tool for showing students beginning consumer marketing research to understand what the end-product looks like. Its also fun to play with!
Tuesday, August 26, 2008
Blog Archive
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2008
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August
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- Interesting Price Floor Problem
- The Responsibility of Business
- SS-AAEA Paper Competition
- A Textbook College Career
- Marketing Research Tool - For Teachers
- Great Essay on Use of Information
- Becoming a Great Teacher: Part 3
- Useful Links
- Studying Really Does Help
- Why the Soviet Union Crumbled
- Becoming a Great Teacher: Part 2
- Agribusiness Students at Koch Industries
- British Humor for Libertarian Principles
- Teaching Character
- SS-AAEA Person of the Year: Trent Loos
- Research on Teaching
- Inspiration from John Steinbeck
- Great Video for Teaching Trade
- On Sale for $89.40....
- Superb Essay on Capitalism
- Back From AAEA Meetings
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August
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