First, the truth is ridiculed. Then it meets outrage. Then it is said to have been obvious all along. We’re currently in the outrage stage, but we’ll be obvious before long.
—E. O. Wilson remarking on the progress of science and the controversy over his theories of altruism. As quoted by Jonah Lehrer. “Kin and Kind: A fight about the genetics of altruism.” The New Yorker. March 5, 2012. This is Martin Nowak describing how theoretical biologist Robert May described inclusive fitness theory.